Thursday, 15 May 2014

Sony's RX100 III, a refined edition of its excellent point-and-shoot

Despite the fact that Sony has been fighting with financial hardships of late , the Japanese organization actually did find some kind of results in recent times due to new Xperia smart phones and the PlayStation 4 . And let's not disregard another significant part of its consumer electronics business : digital cameras . With the arrival of the Cyber-shot RX100 back in 2012 , Sony made a point-and-shoot that a majority of any digital photography enthusiast could proudly carry around , to utilize not only as a back-up to , say , a DSLR , but even as a primary digital camera . Right now , looking to build on the success of the first and second generations , The sony corporation is announcing the RX100 III , bringing with it more alarms and whistles than you could possibly actually expect out of a compact shooter . 

On the outside , the brand new RX100 is quite similar to its ancestors , including a sleek , slightly shiny black finish and that 180-degree tilting Liquid crystal display on the back . It is the inside where the majority of changes have taken place , however . For example , it now features Sony's Bionz X image processor chip ( also available on the recently released Alpha A77 II ) , which is combined alongside the same 20 .1-megapixel Exmor R CMOS sensor that's available on the previous version of the RX100 . But while Sony didn't make any computer upgrades to the sensor here , the RX100 III does allowed brand new Zeiss glass in the Vario-Sonnar T* , a 24-70mm , f/1 .8-f/2 .8 lens -- The sony corporation says this really is perfect for keeping a wide-angle view and should allow you to take some strong , bokeh-filled pictures . 

One of the numerous things the RX100 performs well is video , and Sony corp wanted that trend to continue on with its third-gen design . The pocket-sized shooter now process video in XAVC S format , which , according to Sony corp , lets you record 1080p video clips at a much quicker data rate and with very little compression setting -- to put it differently , this will make your movies look significantly better and crisper . To go with that , Sony also added an internal , retractable OLED electronic viewfinder ( which wasn't present on either of the older editions ) , WiFi/NFC for wireless sharing and the ability to capture 4K still images , making the latest RX100 an even higher capacity little camera . 

So how much will you have to pay for all of these features ? Well , Sony's pricing the Cyber-shot RX100 III at a reasonable $800 when it arrives next month , which is only $50 more than the RX100 II was when it became available last year . 

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