Wednesday, 2 April 2014

Amazon announces $99 Fire TV set-top box,



Apple and Roku have a replacement contender within the front room. Amazon simply declared its own video streaming device: the $99 Amazon hearth TV. It starts shipping nowadays. "We ought to invent and modify on behalf of consumers," aforementioned Amazon's Peter Larsen. throughout the presentation, Larsen went over 3 pain points of current devices: search, performance, and "closed scheme." fire TV guarantees to avoid the issues that plague different front room hardware.

In terms of performance, FireTV options a quad-core processor and 2GB of RAM.

Amazon claims it's 3 times quicker than the newest set-top boxes from Roku and Apple. Amazon is additionally trying to avoid complaints of a closed scheme by conveyance in varied partners.

Hulu, Netflix, YouTube, Vimeo, MLB.tv, and therefore the NBA are going to be among the apps offered on fire TV. Amazon's Instant Video takes advertisement, however the company says it needs to assist customers realize the most effective deal for many videos with a "best worth get box." this may reveal wherever a show or moving picture is watched least expensive, however solely Amazon Instant Video and Hulu and are enclosed in results at launch. Amazon is additionally packing in some extras that profit of its alternative on-line services. A photos app can show all of the mobile shots you have secured with Amazon Cloud Drive on your TV. and also the same X-Ray options that automatically offer solid details once look videos on Amazon's hearth tablets are creating their thanks to Fire TV.

As for a way you truly organize and watch content, you'll be able to add stuff to a watchlist or simply begin taking part in it instantly. Amazon has additionally in-built a feature it calls ASAP, that "predicts that movies and television episodes you’ll wish to observe and prepares them for playback before you even hit play." the hearth TV remote appearance comparatively tiny and compact, although it manages to pack in a very range of buttons. Amazon has additionally in-built comprehensive parental controls, belongings folks whitelist sure content that is displayed in a very custom menu interfaced designed for young viewers. Voice search "that really works" is additionally enclosed. "There's no shouting across the space at your TV, that is irritating," Larsen aforementioned. That was one among several insults he directed at the competition. Larsen was significantly aggressive once pertaining to Microsoft and Xbox Live, saying that users "have to pay twice" with 2 subscriptions to access content like Netflix.

Amazon is additionally pushing the gaming capabilities of Amazon fire TV. A gamepad for the set-top box was leaked in international regulative filings last month, and it's tailored for console gamers, clearly borrowing inspiration from Microsoft's Xbox controller. the fire TV gamepad will retail for $39.99 and include 1,000 Amazon coins — the company's virtual currency — that may be accustomed purchase games. and those games are cheap: Amazon claims the typical damage for paid games are simply $1.85, and there will be many free-to-play titles (over 1,000) as well. clearly these games are not any match for dedicated consoles, however they might charm to casual users that commonly ordinarily play games on a smartphone screen.

Today's announcement is that the end result of rumors and speculation that have spanned the last year. For an extended time currently, Amazon has remained on the sidelines and refrained from creating its own front room device. Instead, the company has on the face of it been content bringing its Amazon Instant Video software to each regulatory piece of hardware — from computer game consoles to Roku's streaming boxes. however clearly that is now not enough; with its own platform, Amazon currently wields full management of the complete user expertise from begin to end. That strategy has established prospering for the company's Kindle tablets, and Amazon is definitely hoping that lightning will strike doubly.

But competition for the living room is fierce, and one of the pressing challenges Amazon immediately faces is creating hearth TV stand go in a world of Chromecast, Apple TV, and Roku. supported today's unveiling, the company is off to a decent begin.


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